⏱️ Ocean to On-Site Drier in 15 Minutes • Valdez, Alaska

Jacks Bay • Valdez, Alaska 61°07′N 146°21′W

Aurora Seaweed

                        61°07′N 146°21′W • Enters On-Site Drier in 15 Minutes • Jason Rogers
                    

The Freshest Dried Kelp
On The Planet.

Hand-culled by Jason Rogers from 38°F waters in Prince William Sound and dried on site within 15 minutes to lock in pure crystalline mannitol and live cellular vitality.

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Single-Man Operation

Jason Rogers & David Mollett

Aurora Seaweed is founded and operated entirely by Jason Rogers out of Fairbanks, Alaska. Jason braves the icy currents of Valdez in Prince William Sound, hand-culling every blade of wild Sugar Kelp himself.

The brand’s visual identity honors legendary Alaska painter David Mollett. Mollett is a close personal friend of Jason’s who enthusiastically granted his permission to model the brand identity after his celebrated Alaskan landscape paintings—capturing the bold, faceted mountain planes and warm embers of Arctic sunlight.

"Speed is purity. When kelp enters the on-site drier within 15 minutes of leaving the water, you capture a sweetness and crispness that commercial seaweed simply cannot touch."

— Jason Rogers, Founder & Harvester

Why On-Site Drying is Unheard Of

❌ Conventional Commercial Seaweed:

Seaweed is piled into boat holds or totes and hauled for hours or days to distant inland factories. Enzymatic breakdown begins immediately, oxidizing minerals and creating fishy off-flavors.

✅ Aurora Seaweed (On-Site in Valdez):

Pulled from 38°F Prince William Sound water and placed directly into on-site dehydration tunnels within 15 minutes. Halts cellular degradation and locks in natural sweet mannitol bloom.

Single Breed Distinction

Wild Alaska Sugar Kelp

We harvest exclusively one single breed: Saccharina latissima. Celebrated for dense white mannitol sugar bloom and crystal-clear dashi umami.

Flagship Pouch

Whole Fronds (2.5 oz)

$18.00

Whole intact wild Sugar Kelp fronds displaying dense white mannitol bloom. Yields an ethereal master dashi that surpasses traditional kombu.

Order Pouch

3-Pack Reserve (7.5 oz)

$48.00 $54.00

Three 2.5 oz nitrogen-flushed pouches. Ideal for regular dashi broths, culinary infusions, and daily restorative sea mineral tea.

Order 3-Pack

Chef & Baker Sac

1 lb Culinary Bag (16 oz)

$85.00

Full one-pound bulk bag of intact whole fronds. Prized by sourdough bakeries, Michelin kitchens, and artisan ramen broths.

Order 1 lb Bag

Apparel & Merch

David Mollett Fjord Hoodie

Built for founder Jason Rogers for chilly 38°F mornings on Prince William Sound docks. Features the full David Mollett illustrated fjord artwork across the back and the minimalist sailboat emblem with Valdez coordinates (61°07′N) on the front chest.

✓ 450 GSM Heavyweight Organic Cotton Fleece
✓ Soft-Hand Water-Based Discharge Screen Print
✓ Double-Layered Hood with Alaskan Amber Metal Drawstrings
✓ Pre-shrunk Arctic Fit (S, M, L, XL, 2XL)

$78.00

Order Official Hoodie

Back Print Preview • Soft-Hand Discharge Ink

The Freshest Dried Kelp On The Planet.